A six-foot flop that was sold for £25 million is now worth less than Beto, proving that Everton made a wise decision.

It’s common knowledge that Everton has had financial difficulties in previous years; this season, the team was docked six points.

In addition to spending a significant sum of money on their new stadium, the club has run afoul of the Premier League in the past because of their inconsistent expenditure.

Though the club spent over £20 million on players like Yannick Bolasie, Jean-Phillippe Gbamin, and Yerry Mina—all of whom left the team on free transfers at the end of their contracts and failed to deliver value for money—their dismal performance in the market is undoubtedly noticeable.

The team has been more effective recently, acquiring young players like Jarrad Branthwaite, a defender who joined from Carlisle United for £1 million back in 2020 and is currently attracting interest from Manchester United worth £75 million.

The team has also done well financially in recent years when it comes to player sales, and they made the right decision in selling one player for a high price even if he didn’t have much of an influence at Goodison Park.

The numbers of Moise Kean at Everton

After scoring two goals in his first three international matches, 19-year-old Italian striker Moise Kean was signed by the Toffees in August 2019 on a contract that could potentially cost £27.5 million. Kean has a lot of promise to live up to.

In his debut season in English football, the striker made 33 appearances. Kean scored just two goals in the 2019–20 season.

He would, however, open the following season with the Toffees scoring twice in his first four games before agreeing to a loan contract to play the remaining games of the 2020–21 season for Ligue 1 team PSG.

The teenage player’s move to the Parc des Princes proved successful as he scored 17 goals in his one season there. However, Kean returned to Goodison at the conclusion of his loan stay, meaning the French team decided not to make the deal permanent.

At the beginning of the 2021–2022 season, Kean would make two appearances before returning to Juventus on a two-year loan, with the Italian powerhouses having the option to extend it.

The now 24-year-old rejoins the team for £25 million, which is only £2.5 million less than they sold him for four years ago, after the Old Lady chose to exercise the option in the loan deal. Considering that Everton hasn’t scored many goals in England, this was a good commercial move.

Moise Kean’s numbers for 2023–2024

The 6-foot striker returned to Italy permanently almost a year ago, but he hasn’t been able to recreate the form that made Everton decide to pay £27.5 million to sign him.

The Italian has made just 14 appearances in Serie A this season and has yet to score a goal. According to Transfermarkt, his market value is currently lower than that of Everton’s newest expensive forward, Beto.

The Portuguese forward, who cost around £30 million when he transferred from Udinese to Everton, scored just four goals in his rather uneven debut season for the Toffees.

His market value has reportedly dropped to £18.5 million, according to Transfermarkt, but he has scored a lot more goals this season than Kean, thus Everton made the right decision starting the 6’4″ forward instead of the Italian.

Sean Dyche may have struck gold, based on the two attackers’ figures, as Beto has far greater game-to-game metrics than Kean.

Kean has only won 1.3 aerials all season, compared to Everton’s number 14, who has won 4.2 on average per 90 possessions—more than three times as many as the Italian.

With 1.7 tackles more than Kean’s 1.3, the Portuguese striker has the advantage over the Juventus forward as well. Beto is a better fit for Dyche’s pressing from the front, which is one of the reasons the Toffees have the best defensive record outside of the top four in the Premier League.

Although Beto hasn’t scored as many goals as the Everton supporters would have wanted, it’s obvious that the team made a smart business decision in letting Kean go and replacing him with a player more in line with the manager’s playstyle.

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