Another ‘world class’ multi-year contract is signed by Birmingham City with a £37 billion firm…

This season, Birmingham City has confirmed that they have signed another lucrative contract with the world-famous beer manufacturer Heineken. Several Heineken brands, such as Birra Moretti, Cruzcampo, Strongbow Dark Fruits, and Beavertown Neck Oil, have been added to concourse bars near St Andrew’s this season, and Blues fans have taken pleasure in them.

A four-year deal between Blues and Heineken commits both parties to making sure that the Blues’ fan experience on matchdays stays at the centre of everything else they’re attempting to do on the pitch. The club also acknowledged that they had invested up to £15 million in renovating the stadium throughout the summer, which included including Heineken’s products.

“We are dedicated to giving supporters the best possible matchday experience. Blues chief fan experience officer John Clarke stated, “In order to deliver, we need to collaborate with top businesses, like HEINEKEN, who wish to be a part of the thrilling Blues comeback story.” “The HEINEKEN team has shown that it is as ambitious as we are and will contribute to our developing narrative.

“It has invested in the equipment required to deliver great tasting beers, including Heineken 0.0; it is bringing several of the UK’s most beloved and rapidly expanding brands to our renovated St. Andrew’s @ Knighthead Park; and it will bring its marketing and fan activation expertise to ensure we continue to create ‘wow’ moments for our supporters.”

“Having HEINEKEN on our side makes us very happy. In addition to providing reasonably priced football, we are now offering excellent, reasonably priced beverages. Now is a fantastic moment to be a Blues supporter.

At the moment, Heineken is worth £37 billion. This year, the Blues have already signed long-term contracts with Nike, Undefeated, and the world’s biggest airline, Delta Airlines.

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