In the 2023-24 season, the average A-League Men crowd size was 8,558—an area for potential growth, yet still surpassing leagues like the Greek Super League, which recently celebrated a European trophy win, as well as the Austrian Bundesliga and the current Norwegian Eliteserien season. It also aligns closely with the Danish Superliga, Turkish Super Lig, and Swedish Allsvenskan.
Moreover, the talent pipeline continues to flourish. Recently, Sydney FC and Wellington Phoenix set new records for outgoing transfers. Jake Girdwood-Reich (20) is set to join MLS expansion side St. Louis CITY, while Alex Paulsen (21) is making a Premier League move to AFC Bournemouth for a reported £2 million. Young talents from Perth Glory, such as Daniel Bennie and James Overy, are heading to Queens Park Rangers and Manchester United, respectively. Additionally, Adelaide United’s Nestory Irankunda is poised to begin his career with Bayern Munich on July 1. These outgoing transfers add to the list of successful deals for A-League clubs, including Joe Gauci to Aston Villa, Marco Tilio to Celtic, Garang Kuol to Newcastle United, and Jordy Bos to KVC Westerlo, among others, which have garnered substantial transfer fees over the past 18 months.
In the short term, perhaps adopting a football-focused approach could also address another pressing issue. When was the last time the A-League completed a season without facing some form of major crisis? Whether it’s internal governance conflicts, targeting of active fans, questionable expansion decisions, TV deal uncertainties, or other issues, the league’s landscape often feels fraught with challenges. Engaging with the A-League can feel draining, with fans often finding themselves immersed in matters that extend beyond the pitch, assuming roles akin to corporate strategists or demographic analysts.
A league solely focused on football? It may sound unconventional, but it just might be crazy enough to succeed.
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