Huddersfield Town is determined to foster a new sense of pride and confidence, shedding the “underdog” label they’ve carried in recent years.
The club has introduced a new brand identity and launched a campaign with the slogan “Everything Together,” developed by marketing agency Fantastic Media.
This West Yorkshire agency has teamed up with the club’s new American owner, Kevin Nagle, to refresh the club’s image and cultivate a renewed sense of community and success.
The club’s goals are ambitious: to reignite passion, instill pride, and aim for immediate promotion back to the Championship, with a long-term goal of returning to the Premier League.
Inspired by a fan survey with over 350 participants and backed by a seven-figure investment, the campaign seeks to engage both current and former fans, along with other stakeholders, emphasizing that everyone plays a crucial role in the club’s success. The campaign underscores Huddersfield Town’s resilience and determination, striving to leave behind their previous lack of confidence and underdog mentality.
Mr. Nagle, who is currently negotiating to take control of the John Smith’s Stadium, has made significant investments in the club’s facilities. This includes:
– **Stadium Refurbishment and Rebranding:** A substantial seven-figure investment has been allocated to overhaul the stadium, improving the stands, fan bars, concourses, hospitality areas, player changing rooms, club shop, merchandise outlets, reception, and office spaces.
– **Training Complex Upgrade:** The Canalside training complex has been extensively refurbished to provide top-tier facilities for both players and coaching staff.
– **Academy Enhancement:** Huddersfield Town Academy has been upgraded to Category Three status, reversing a downgrade from seven years ago. Starting from the 2024/25 season, the Academy will focus on nurturing young talent from the age of eight, with the goal of producing future homegrown stars.
Commenting on the brand refresh, Fantastic Media CEO Andy Hobson stated, “Huddersfield boasts a rich history, driven by the bold, the brave, the challengers, and the disruptors.
“HTAFC is committed to revitalizing the entire town, aiming to restore its status as the Northern Powerhouse it once was. This campaign and the club’s multi-million-pound investment are the catalysts for this transformation.”
Town chief executive Jake Edwards promised a new era for the club, stating: “The frequent changes in ownership and management have weakened the club’s identity, causing it to lose its direction.
“Our fan base is diverse, with the potential to reach a global audience, and our influence extends far beyond the pitch.
“Therefore, we must think and act like the club we aspire to be in every interaction. It’s time to unite and leverage our strengths as a team.
“From our players to the stadium’s staff, we need to highlight every positive aspect of our town through the HTAFC brand and align it with our ambitious plans and revitalized identity.
“I truly believe there’s no reason we can’t return to the Premier League. There’s no limit to our success anymore.”
Fantastic Media is a Leeds-based integrated marketing agency with extensive national and international experience in sports branding, fan engagement, and global outreach.
The agency previously collaborated with Huddersfield Town from 2015 to 2017, during which they created the “No Limits Terrier Spirit” campaign that accompanied the club’s promotion to the Premier League.
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