In their attempt to break their nearly 25-year wait for Premier League football, Sheffield Wednesday is making an effort but has not yet succeeded.
The team is undoubtedly improving under Danny Rohl, albeit slowly at times, as evidenced by their lacklustre 0-0 home draws against teams like Swansea City in the Championship.
Still, it’s a step forward for Sheffield Wednesday. Dejphon Chansiri is still at the centre of Wednesday’s promotion push, but he isn’t making as many headlines as he used to.
After the contentious Owls owner invested in the transfer market and granted Rohl what he desired, Sheffield Wednesday supporters showered Chansiri with gratitude throughout the summer.
Chansiri made a rare cameo at Hillsborough earlier this month when Sheffield Wednesday played Burnley.
It was disclosed earlier this year that Chansiri hoped to bring in fresh capital for Sheffield Wednesday in order to provide the team with greater means of preparing for the Premier League.
Adam Williams, a football finance expert, was interviewed by Sheffield Wednesday News regarding the likelihood that the Owls, under Chansiri, will draw in new investment. Williams provided some fascinating insights into the situation.
According to Williams, Chansiri has been “advised” of potential investor interest because of its desire to draw in new investors.
Regarding the procedure, he stated: “An owner seeking investment will usually designate an agency to locate possible purchasers. Naturally, this varies from owner to owner, but that’s the standard method.
“I believe that if the rumours about Chansiri searching for buyers are accurate, he must have been informed that Wednesday is a project with some interest in terms of investment.
However, I can’t help but wonder: who would want to sleep with Chansiri? I wouldn’t want to get involved if his negotiation style reflects his completely appalling approach to fan interaction. Not a chance.
Granted, the majority of investors will be resilient and used to interacting with complex personalities.
However, if a club isn’t going to be given any operational authority, you have to wonder who will invest a sizable sum of money in it.
That appears to be the Hillsborough mood music, indicating Chansiri’s desire to sell a minority stake while keeping control.
“Sheffield Wednesday isn’t making money in the EFL and probably won’t be for a few seasons unless they make it to the Premier League.
“Investing money in a project over which I had no control and whose returns are A) doubtful and B) extremely long-term is the last thing I would do if I had a few million dollars down the back of the sofa.
Wednesday seems like a good chance for a full acquisition. They have the track record, one of the EFL’s largest matchday revenue sources, and the ability to rank among the largest producers of commercial revenue.
But as a minority investment opportunity and with Chansiri still in charge? Not very much.
It is well known that Chansiri’s family is extremely wealthy; according to 2020 reports, they are worth £450 million, ranking them among Thailand’s top 50 wealthiest families.
The exact amount of Chansiri’s personal wealth has not been determined. However, it was disclosed in October 2024 that the Thai Union Group, the seafood business that brings the Chansiri family their wealth, had a £1.46 billion market valuation.
As a result, the Thai Union Group is now the 4400th most valuable firm globally.
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